“U.S. Internet advertising surged 33% in 2004 to a record $9.6 billion, surpassing levels seen during the early Web boom – and it’s expected to grow at a similar rate in 2005, according to data released today.”

With Search space becoming more competitive by the emergence of vertical search apps, it is projected that ad revenue this year would be close to $12.6 billion. This is clearly a trend for more interactive advertising. Its also a good news for those who would want to revive some of the old dot com BModels which went bust because of the insufficient maturity of the online ad revenue model.