Big Data : Review
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“Big Data” has entered every one’s vocabulary, thanks to the wild success of few companies that have used data to provide valuable information and services. This book gives a bird’s eye view of the emerging field.
The book starts off with an interesting example of the way Google predicted the spread of flu in real time after analyzing two datasets, first one containing 50 million most common terms that Americans type and second one containing the data on the spread of seasonal flu from public health agency. Google did not start with a hypothesis, test a handful models and pick one amongst them. Instead Google tested a mammoth 450 million different mathematical models in order to test the search terms, comparing their predictions against the actual flu cases. They used this model when H1N1 crisis struck in 2009 and it gave more meaningful and valuable real time information than any public health official system.