
One of my favorite quotes about writing/composition is,
“We write to know about that which we know”
- Grace Paley
By writing down the stuff that you have in your mind, you bring some structure in to your thought process and this structure in turn helps you think better.
Most of the times there is an internal editor in our mind which kind of censors our thoughts in forming connections. As everyone knows, the best ideas usually arise by combining themes from seemingly diverse fields. I guess this internal editor hinders us from connecting stuff unless we overwhelm it with some kind of constraint / create a situation where its power becomes shallow. There are many ways to escape from this internal editor.Is it any wonder that some of the best ideas we get are when we are away from work ,be it traveling/ running / playing some sport/ relaxing and thinking freely outside of our work / debating about something with a friend, etc. Internal editor is damn good when we are planning to execute stuff. But to ideate, I guess one must seek activities that are far removed from the work context. What does this book say ? Well firstly, something about the title. The author is a positioning consultant and no wonder the title smells like a marketing ploy. The book is about writing and a particular form of writing called FREEWRITING. What is freewriting ? Freewriting is a certain style of writing that we can use to get all our random/chaotic/semi-structured/exploratory thoughts on paper without our internal editor coming in our way.