The preface to this book gives a reason behind the title for this book,
This year we learnt that there are many thousands of children across Britain who cannot read competently, that there are thousands who leave primary school unable to put together basic sentences. One in three teenagers reads only two books a year, or fewer, and one in six children rarely reads books outside of the classroom. Many parents do not read stories to their children, and many homes do not have books in them.