While most people were analyzing the benefits of why things could work and the negatives to why they wouldn’t, I was out doing and making things happen. ~ Lou Imbriano ( CEO of TrinityOne )

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I went over this book to get some idea on STP. I was completely clueless on the things that happen at the back end, once the trade is placed with a broker. STP was introduced in Indian Markets by FT and few other vendors almost a decade ago. It has lead to a clear improvement in operational efficiency. Even though this book talks about .NET platform, I liked the chapter on STP that explained things using business case and .

The author of this book, Thomas M. Sterner, is a Piano technician for a major performing arts center. The author admits that , in his career spanning 25 years, he had faced a lot of challenges to keep himself disciplined and focused (considering the act of tuning and maintaining a piano , an instrument that has 88 notes , is repetitious and tedious by nature). Over a period of time, the author develops a mindset that has kept him productive.

The core message of this book by Seth Godin, is “Mass Marketing is dead and its an era of marketing to wierds”. Seth clarifies the word wierd by defining as “ people who have chosen to avoid conforming to the masses, at least in some parts of their lives”. In one sense the book is a rehash of Seth’s other books There are some examples and illustrations that might motivate a reader to go over this 90 odd page book.