Poke the Box : Summary
It has been a really long time since I have read any of the Seth Godin books , so picked up his latest book – “Poke the Box”. Books from Seth are usually filled with nuggets of wisdom culled out from marketers / entrepreneurs/purple cows that he comes across. To me, I love the way he writes; Straight to the point, no bullshitting, no nonsense and blends his message with anecdotes and interesting insights.