That is one of the key tenets of professionalism. Work and life are supposed to be separate. But that part, I’m convinced, is a mistake - Paul Graham

An innovative company called BandMerch crafted a remarkable promotion for the rock group Linkin Park. Buy a CD, put it in your computer, go online, and you can buy one of three thousand pairs of collectible Linkin Park sneakers, made by hip shoe brand DC Shoes. This works at so many levels, it’s scary. First, it makes it worth buying the CD instead of listening to a friend’s. Second, it takes a sonic idea and adds the visual (sneaker).

“I think, at the end of the day, that it is a mistake simply to pursue a job. Instead, you should pursue a way of life. The opportunity for me is to make a fundamental difference in people’s lives, both inside and outside the company. To lead a very successful enterprise that is not just focused on achieving business success. That’s a consequence of doing the right things for our employees and our customers.

I was at Barcamp3 Bangalore today , the second day of the barcamp.Some of the sessions that I managed to attend were Tinkering Culture OR How Intellectual Property is Screwing Us : A superb and riveting talk about the IP by Mr. Lawrence. The breadth of examples presented in the session was mindblowing. The talk was focused on umpteen number of cases where read web was becoming read/write web. The session concluded with the thought Rescension (Constant Retelling of old stories) was the way to go where every individual should have the right to recast the product / service and serve up to customers.

This provocative titled book is not all that provocative when one starts reading it and digesting the ideas. Seth brings in a lot of examples, anecdotes to illustrate 5 key points which resonate through out the book They are Customers worldviews got there before you did People only notice new and guess First impressions start the story Great marketers tell the story they believe