“I think, at the end of the day, that it is a mistake simply to pursue a job. Instead, you should pursue a way of life. The opportunity for me is to make a fundamental difference in people’s lives, both inside and outside the company. To lead a very successful enterprise that is not just focused on achieving business success. That’s a consequence of doing the right things for our employees and our customers.

I was at Barcamp3 Bangalore today , the second day of the barcamp.Some of the sessions that I managed to attend were Tinkering Culture OR How Intellectual Property is Screwing Us : A superb and riveting talk about the IP by Mr. Lawrence. The breadth of examples presented in the session was mindblowing. The talk was focused on umpteen number of cases where read web was becoming read/write web. The session concluded with the thought Rescension (Constant Retelling of old stories) was the way to go where every individual should have the right to recast the product / service and serve up to customers.

This provocative titled book is not all that provocative when one starts reading it and digesting the ideas. Seth brings in a lot of examples, anecdotes to illustrate 5 key points which resonate through out the book They are Customers worldviews got there before you did People only notice new and guess First impressions start the story Great marketers tell the story they believe

The Longaberger Company is America’s premier maker of handcrafted baskets and offers other home and lifestyle products, including pottery, wrought iron, fabric accessories and specialty foods. The company is based in Newark, Ohio, and there are tens of thousands of independent home consultants located in all U.S. states who sell Longaberger products directly to customers. One of the special elements of the company is its retail store architecture..Now that’s a purple cow!

Most of us would have heard this statement - “What can I do about the situation? Everybody is behaving in that manner. My change of behavior is not going to change the situation?” The above response could be in many situations in India like: Why should you give bribe govt. official / middle man / for that matter anybody to get work done? Why should you stop at a signal showing red, at the middle of the night?