The Longaberger Company is America’s premier maker of handcrafted baskets and offers other home and lifestyle products, including pottery, wrought iron, fabric accessories and specialty foods. The company is based in Newark, Ohio, and there are tens of thousands of independent home consultants located in all U.S. states who sell Longaberger products directly to customers. One of the special elements of the company is its retail store architecture..Now that’s a purple cow!

Most of us would have heard this statement - “What can I do about the situation? Everybody is behaving in that manner. My change of behavior is not going to change the situation?” The above response could be in many situations in India like: Why should you give bribe govt. official / middle man / for that matter anybody to get work done? Why should you stop at a signal showing red, at the middle of the night?

“Hardwork never killed a man. Men die of boredom, psychological conflict and disease. They do not die of hardwork “- David Ogilvy

This books is superb book on ways to imagine things, see the issue from various perspectives. Einstein’s Dreams is a fictional collage of essays stories dreamed by Albert Einstein in 1905. Each essay views the TIME from a perspective and presents the scenarios of the world if TIME were to behave in a specific manner. The perspectives explored are : A world where Time is a Circle, bending back on itself.

An thought provoking article on Online Adspace : The quest for the perfect online ad