" We must be the change we wish to see. " - Mahatma Gandhi

This company Bluedot was launched at gnomedex 2006. The founder says that " Either there are only social networking sites OR only information based sites..There’s nothing to connect them..So, we came up with this idea where one can use Social Networking for information" Hmm…I do not agree with him. Wisdom of crowds is clearly established beyond doubt in the media. Digg is a superb example in that league..Now why would I depend on lets say friends for information where there is a whole world outside to give me a wider variety of information.

This week , the marketing guru - Philip Kotler dished out gyan to Indian corporates, salient points being R&D must be market-ready Numbercrunching is more than calculating market shares Co-creation is the mantra(Four seasons hotel chain - customer always gets the same room whenever he visits) Expand Market size - (quoted GE) Strategic Trajectory needs to be adopted by Indian Brands (quoted Haier - Chinese consumer durable company)

Most of us are familiar with the famous Wired magazine issue which had a cover story titled -The Long Tail. It was written by the editor of Wired magazine, Chris Anderson. The article became immensely popular among the business and geek community for it offered a simple framework by which the various forces were shaping the internet market place. The author also started a blog and I had managed to read quite a few of the entries.

Yes, the world’s largest retail company has ventured in to online. It has created a myspace clone called school your way . Why should it work ? There’s already myspace which has a pretty good community and customers comes back to the site because of music recommendations of each other. It would be interesting to see the strategies walmart would adopt to make this site popular. What offline advantages would it leverage ?