“Design rules now” is one of the takeaways of purple cow and I cannot help but notice the various pointers to the same direction by authors, entrepreneurs, investors, and whole bunch of people. Beauty in things be it design part or execution part was always cherished by customers, but in this ever commoditizing world, it becomes even more important. There are a zillion aspects to the design angle. Let me atleast get my first post on design.

Writely Acquired: This application came in to Web 2.0 space and I remember very well that it did not create a WOW effect to me at all…But here I see that it is acquired by Google!!. A similar app, Instacoll was developed by Bangalore guy and it is still struggling to kick off..Whats the difference ? Some food for thought…

The last 2 days have been pretty horrible for me as I was bedridden. I could not work on anything except some slides in a pitch which I had to send to a client. However I managed to reread a wonderful book by Seth Godin - " Purple Cow" . There are zillions of examples in the book which suggest that companies which stay remarkable in their offerings are the only ones that are going to survive.

Let’s start by looking at some of the basic numbers on the demand side and the supply side Demand Side First time home affordability is at a 20 year low. Prices have risen by 25% in the last 3 years In 2003, the average starter home price was $144,500. As of the last quarter of 2005 it was $181,100. In just three years, new “starter” home prices have risen 25%!

 I love traveling mainly because it gives me a chance to catch upon my readings. One such occasion chanced upon during my visit to chennai this week . I devoured 3 books in three days! You can imagine how book starved I am, since my office work for the past 1 month did not give me any breathing space to read.Now about the books.The first book was by Daniel H Pink titled " A Whole new mind" .