Idea generation
This weekend i ended up reading another book referred by Zhao ( “art of profitability”). The book " A technique for producing ideas", may seem more like a business book which makes a reader pump up his creative juices, give zillions of examples of how people are creative.
Surprisingly, this book does not tread that familiar path. Its a 48 page mind blowing book, where author James Webb Young with out adding an iota of pomposity, lays down 5 step approach to producing ideas.