When Morgan Freeman says “Sometimes people get Insititutionalized” in the movie “Shawshank’s Redemption”, this is what he means : Close your eyes and imagine a coral reef forming slowly around a tiny tropical island. The coral polyps are small and soft at the start — like your comfortable ways of doing things — but they’re steadily solidifying into a massive wall of rock, shutting off the open sea. Inside the reef, the water’s shallow, calm and safe.

Where do Ideas come from ? I mean for businesses to start offering a new product / service . It is usually from a set of customer troubles / anger / feedack/ routine work which gives rise to business opportunities . Lets start with this post at 52 projects which actually talk of loads of new opportunities to create business. Let me go through the not-to-do list and come up with an idea for each one of them , which can make life easier to a lot of folks :

We do tend to come across umpteen number of applications which posit the coming of the smart machine revolution(MEMS, RFID,etc) Here is one such product for animals which can be thought of as a pre-cursor. Like excelsheets, shareware, activeX, firefox plugins were precursors to successful Longtail biz, may be Littermaid too falls in such a category.

1. RickCecil 2.The Coyote Within : A brilliant pause blog 3. David V Lorenzo 4. Idea Festival 5. Business Pundit Today’s Nuggets : Do the next most important thing — and do it now, however small it is. Repeat the above until you’ve reached your goal. If you’re not sure what’s the next most important thing, do something anyway.

Touchology refers to the interaction between the employees and customers. The key is trust in the employees.