An Excerpt : Most selling opportunities involve three parties–a seller, a buyer, and the seller’s competition, the crucial third party overlooked in traditional selling strategies.By shifting your focus to the relationship between your prospect and the competition, you can stop selling and start winning.Just as you protect your own accounts from competitors, current providers will try to stop you from winning business from their clients. No two objects can occupy the same space at the same time.

Physorg.com: Current market size = 580 Million - Expected to grow to 750 Million USD IN 2010. Lux research predictions : In general, Lux predicts the nanotechnology-tools market will see a compound annual growth rate of 11 percent to nearly $1.1 billion in 2010. However, growth will not prove even across each of its market segments Nanotechnologists use three kinds of instruments to experiment with matter on the nanometer scale. Inspection tools such as atomic force microscopes and electron microscopes visualize nanometer-sized objects and represent the most mature and widely used category of tools for emerging nanotechnology.

Hugh Macleod : So what’s responsible for the success if the iPod if it’s neither price, nor features? In a word: Marketing. Advertising. Advertising and marketing that is creating an emotional attachement. People choose the products they buy - apart from price - for three reasons, how they see themselves, how they want to see themselves or how they want to be seen. Successful advertising, in all its incarnations, including blogs, including WOM, is all about creating the emotional attachment.

Hugh Macleod : So what’s responsible for the success if the iPod if it’s neither price, nor features? In a word: Marketing. Advertising. Advertising and marketing that is creating an emotional attachement. People choose the products they buy - apart from price - for three reasons, how they see themselves, how they want to see themselves or how they want to be seen. Successful advertising, in all its incarnations, including blogs, including WOM, is all about creating the emotional attachment.

Clay Shirky in one of his essays about “Situated Software” says : “We’ve been killing conversations about software with “That won’t scale” for so long we’ve forgotten that scaling problems aren’t inherently fatal. The N-squared problem is only a problem if N is large, and in social situations, N is usually not large. A reading group works better with 5 members than 15; a seminar works better with 15 than 25, much less 50, and so on.