I have been away from the blog world for a fortnight or so . It gives me a feeling that I have been away for a decade. My work involved relocation to a new place and hence the pause in my blogging activity. I am back to working in a company and I have realized that unless one actively puts some discipline in to one’s schedule and checks out the latest happenings on the net, it is very easy to become “Institutionalized”- My favorite word for people who resist change and get adapted to an environment of safety haven.

While I was cleaning up some of the old stuff in my shelf, I came across a poem which I had preserved long ago. It goes this way: -———————————————— Dreams need people Like people need dreams Visions need somebody To make them real it seems The world is a canvas And you have the power To paint your kind of picture When it comes to be your hour Hold on to your Dream

“Destiny is but a phrase of the weak human heart - the dark apology for every error. The strong and virtuous admit no destiny. On earth conscience guides; in heaven God watches. And destiny is but the phantom we invoke to silence the one and dethrone the other.”  -- Edward George Earle Lytton Bulwer

Ice.com, the online jewelry merchant, now has three blogs that are driving an amazing amount of traffic and sales to its main site. “We get thousands of leads a week from our blogs,” CEO Shmuel Gniwisch told me today. Clearly marketing vehicles, these blogs stretch the definition. But given that its customers on average spend about $200 an order, that’s a pretty good business model. When will Indian markets become mature enough to realize the power of blogs as a medium for marketing.

I was reading an article when I came across a term called Osborne Effect. Eager to check its source, got this piece of info from a wiki : Osborne Effect was a common slang term in Silicon Valley in the 1980s. It referred to a marketing blunder at Osborne Computer Corporation which might have contributed to that company’s bankruptcy in 1983. In 1983, the inventor Adam Osborne preannounced his next-generation PC before it was even built, saying that it would outperform the current model.