Anatomy of Moped Ringtone buzz
A Ring Tone of a Moped Outsells a Hit Song:
The story of the song is a tale of Internet collaboration over time and across international borders among people who have never met.
About five years after Mr. Malmedahl sent an e-mail message containing his moped MP3 recording to friends, it reached another Swede, Erik Wernquist.
Mr. Wernquist used the noise as a sound track to a cartoon that featured a blue frog with a goofy grin, motorcycle helmet and leather jacket.