Making and marketing something remarkable means asking new questions — and trying new practices. Here are 10 suggestions by Seth Godin 1. Differentiate your customers. Find the group that’s most profitable. Find the group that’s most likely to influence other customers. Figure out how to develop for, advertise to, or reward either group. Ignore the rest. Cater to the customers you would choose if you could choose your customers. 2. If you could pick one underserved niche to target (and to dominate), what would it be?

Cow # 2: Too Cool for you ! Who defines what cool is ? If you think there are products which are considered cool ,have already been serviced by a lot of big players, then is it not better to service the uncool ? Here’s an example : Fairly lousy locations, off the beaten business path. No signs readily visible from the street. Tiny rooms, small baths, austere lobbies. It’s so dark in one of them you can’t even read the newspaper.

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I was eagerly awaiting the arrival of the book “Love is the Killer App” at the local book store. My first touch point with the book’s content came from one of the article in Inc where there was an interview with the author of the book – Tim Sanders, who emphasized the importance of love in the context of business. Little off beat, to come to think of – These days where competition, price-cutting, sharks, etc are the terms used by authors and corporate people, this is a refreshing title to begin with

Seth Godin again ! . Who hasn’t liked the way he comes up with a beautiful insight in to everyday marketing aspects? A sequel to the book Purple cow - 99 cows has hit the market. Thus book mainly consists of examples that clarify some of the aspects mentioned in Purple cow. Purple Cow, in the words of Seth godin is about going to the edges. Companies which have gone ahead with scary ideas and have become remarkable.