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I was eagerly awaiting the arrival of the book “Love is the Killer App” at the local book store. My first touch point with the book’s content came from one of the article in Inc where there was an interview with the author of the book – Tim Sanders, who emphasized the importance of love in the context of business. Little off beat, to come to think of – These days where competition, price-cutting, sharks, etc are the terms used by authors and corporate people, this is a refreshing title to begin with

In an exclusive interview with Keith Ferrazzi , the author of the book “Never Eat alone”,Inc Magazine culls out the secrets of the master networker Rule 1: Don’t network just to network. Rule 2: Take names. Rule 3: Build it before you need it. Rule 4: Never eat alone. Rule 5: Be interesting. Rule 6: Manage the gatekeeper. Artfully. Rule 7: Always ask. Rule 8: Don’t keep score. Rule 9: Ping constantly.

“Failure is not a single cataclysmic event .You don’t fail overnight. Instead failure is a few errors in judgement repeated everyday”

“Why tell stories ?” is a question which comes to the mind of most of the marketers. Just explain the benefits of the product and let the customer decide. Here’s a parable which explains the importance of the same: A story is told of a disciple and his Master. The diligent disciple would go to the great teacher day after day, month after month and would sit at his feet basking in the Master’s instruction.