We are seeing a commoditization of goods and services in our society. My basic premise is that increasingly, the truth behind most of the images we see is the same; hence the appeal to the customers has started to play a deciding role. With the proliferation of goods and services, companies face a major challenge in communicating the benefits of their products to their customers. Large turnover of the products and shorter lifecycles of the products make the first few instances of the customer contact very important.

Malcom Gladwell’s article says : “Panic is the opposite of choking. Choking is about thinking too much. Panic is about thinking too little. Choking is about loss of instinct. Panic is reversion to instinct. They may look the same, but they are worlds apart.”

Lucky things happen to entrepreneurs who start fundamentally innovative, morally compelling, and philosophically positive companies. Bo Peabody says : “Much of what makes a company fundamentally innovative, morally compelling, and philosophically positive is contained not in the company’s business model, but in how the entrepreneur communicates the mission of the company. A company’s mission, communicated by the entrepreneur with charisma and passion, is what creates the environment that attracts smart people and gets them inspired in the first place.

Malcom Gladwell’s article says : “Panic is the opposite of choking. Choking is about thinking too much. Panic is about thinking too little. Choking is about loss of instinct. Panic is reversion to instinct. They may look the same, but they are worlds apart.”

Lucky things happen to entrepreneurs who start fundamentally innovative, morally compelling, and philosophically positive companies. Bo Peabody says : “Much of what makes a company fundamentally innovative, morally compelling, and philosophically positive is contained not in the company’s business model, but in how the entrepreneur communicates the mission of the company. A company’s mission, communicated by the entrepreneur with charisma and passion, is what creates the environment that attracts smart people and gets them inspired in the first place.