Importance of Long tail
The phrase The Long Tail was first coined by Chris Anderson in a 2004 Wired Magazine article to describe certain business and economic models such as Amazon.com or Netflix.
Main arguments in his article are :
Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.The main problem, if that’s the word, is that we live in the physical world and, until recently, most of our entertainment media did, too.