Paul Graham in his gyan on startups says “You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed.” Main Ideas from his article: 1.What matters is not ideas, but the people who have them.

Mark Pincus has put forth an hypothesis that in the future , information will revolve around people rather than pages. A quick summary of the main points: 1.Web will be categorized based on people, their profile, interests, affiliations, needs. 2. Customer will feel the lock in they face with the current email service providers (they can’t move their emails across SPs). Ultimately open exchange of profiles and people info will happen across net.

In the current stage of RFID evolution, most of the companies and countries are trying out the technology for operational efficiencies in the supply chain. We can say that the technology is still in the chasm stage. The two aspects which will decide about the paceof integration of rfid in to the mainstream are China and Walmart . Walmart by it very mandate that by 2005 all its suppliers should be rfid enabled is good enough sign for the technology to mature.

Flytxt is a classic case of a firm using Permission marketing in the mobile content business. Instead of bombarding users with unnecessary ads, it seeked permission from the users to join text-based clubs in a cost effective way.Each mobile message cost approximately five U.S. cents to send, versus 10 times that amount for a first-class, regular mail solicitation. Response rates tended to run about 10 percent, compared with 0.5 percent for a well-executed direct mail campaign.

Jennifer Rice says that it is “How” one does business that is more important than “What”. It is more true in today’s world where the products become commoditized at a faster rate, the level of competition keeps growing and the customer expectations keep rising like there is no tomorrow. The “how” which can be termed as strategy for a company needs to be reflected in all the aspects of a firm.