People web

Mark Pincus has put forth an hypothesis that in the future , information will revolve around people rather than pages. A quick summary of the main points: 1.Web will be categorized based on people, their profile, interests, affiliations, needs. 2. Customer will feel the lock in they face with the current email service providers (they can’t move their emails across SPs). Ultimately open exchange of profiles and people info will happen across net.

Building Brand : How is more important than What

Jennifer Rice says that it is “How” one does business that is more important than “What”. It is more true in today’s world where the products become commoditized at a faster rate, the level of competition keeps growing and the customer expectations keep rising like there is no tomorrow. The “how” which can be termed as strategy for a company needs to be reflected in all the aspects of a firm.

How to avoid Identity Theft

Phising Scams have risen , hence causing a major crisis in the online transaction volume. Everyday we do keep hearing new type of ad wares/spy wares/virus which seem to be stealing the identity information of the user and thus creating a havoc with his account. In such cases , Digital Identity comes to the rescue if properly implemented. Digital identities, which provide two measures of authentication, could help improve Internet security, as well as having various other uses, such as digital passports, the experts said.

Remembering a Failure

Boo.com is a mention in a reminder on the fifith anniversary NASDAQ crash. The lessons that can be learnt from the failure of boo.com are enormous. Burning 135 Million USD in 18 months by the website offers rich lessons to any person. Boo.com will serve as a warning for all the entrepreneurs who are profligate in their approach to their product / service. The tag line for the firm reads as “Style never dies”.

Three exciting tech developments

Peter Cohan, author and management Consultant says that there are three exciting tech developments that will be widely adopted and eventually save executives a lot of time. They are: 1.The Semantic Web. Cohan describes it as an extension of the current Web, where machines will be able to communicate without human intervention for example, scheduling a meeting for several participants at once by hooking into their scheduling software to see when everyone is available.