Flytxt is a classic case of a firm using Permission marketing in the mobile content business. Instead of bombarding users with unnecessary ads, it seeked permission from the users to join text-based clubs in a cost effective way.Each mobile message cost approximately five U.S. cents to send, versus 10 times that amount for a first-class, regular mail solicitation. Response rates tended to run about 10 percent, compared with 0.5 percent for a well-executed direct mail campaign.

Jennifer Rice says that it is “How” one does business that is more important than “What”. It is more true in today’s world where the products become commoditized at a faster rate, the level of competition keeps growing and the customer expectations keep rising like there is no tomorrow. The “how” which can be termed as strategy for a company needs to be reflected in all the aspects of a firm.

Mark Pincus has put forth an hypothesis that in the future , information will revolve around people rather than pages. A quick summary of the main points: 1.Web will be categorized based on people, their profile, interests, affiliations, needs. 2. Customer will feel the lock in they face with the current email service providers (they can’t move their emails across SPs). Ultimately open exchange of profiles and people info will happen across net.

Jennifer Rice says that it is “How” one does business that is more important than “What”. It is more true in today’s world where the products become commoditized at a faster rate, the level of competition keeps growing and the customer expectations keep rising like there is no tomorrow. The “how” which can be termed as strategy for a company needs to be reflected in all the aspects of a firm.

Phising Scams have risen , hence causing a major crisis in the online transaction volume. Everyday we do keep hearing new type of ad wares/spy wares/virus which seem to be stealing the identity information of the user and thus creating a havoc with his account. In such cases , Digital Identity comes to the rescue if properly implemented. Digital identities, which provide two measures of authentication, could help improve Internet security, as well as having various other uses, such as digital passports, the experts said.