From many months, I have been yearning to read the story behind Oracle’s success and more so about its megalomaniac founder Lawrence Ellison, who is very often seen in the media, sailing boats rather doing anything else. I was very curious to know about the individual who is portrayed in the media as one who makes bombastic statements about his company and deplores his rivals. He is also known to remove any key people whom he thinks as rising starts at Oracle.

With the launch of X1, google desktop is left far too behind Looking at the rave reviews of X1, Desktop search is certainly one area which will see a lot of competition in the days to come http://www.x1.com/

The title of the book itself evokes a feeling of interest to any person, who stumbles on it. In these times where people have seven-day weeks, the phrase “seven day weekends” comes across as a surprise. True to its unconventional title, the book took me through the making of Semco and the way it is run. Every page is filled with so many anecdotes to spell out the practices at Semco, that at the end of it, I felt like traveling all the way down to Brazil and work at Semco, to have a look at the organization in a much closer way

Today I happened to pick a book which is slightly out of my usual reads. It’s a book by name “Tuesdays with Morrie.” I completed it in one sitting which shows that book was really an engrossing read The narrator , Mitch tells his experiences with his professor Morrie after 20 years of his graduation , when he suddenly comes across his professor. Morrie, a lively character is struck by a deadly disease and doctors say that he would not llive more than 6 months.

I had always thought brands do not serve any purpose and it is the intrinsic value of the produce bolsters a brand value and never is the case, vice-versa. In this regard, I wanted to read No Logo – Naomi Klein from a long time, but somehow have never got a chance to pick it up and read. I should do it sooner. I came across a no nonsense article describing the fleeting value a brand provides to a company, which made me ping on these thoughts.