I had always thought brands do not serve any purpose and it is the intrinsic value of the produce bolsters a brand value and never is the case, vice-versa. In this regard, I wanted to read No Logo – Naomi Klein from a long time, but somehow have never got a chance to pick it up and read. I should do it sooner. I came across a no nonsense article describing the fleeting value a brand provides to a company, which made me ping on these thoughts.

Hugh MacLeod has written a brilliant piece of work on how one can be creative, in a really creative way. Here are the points to summarize his views 1.Ignore everybody 2.The idea doesn’t have to be big. It just has to change the world 3.Put the hours in 4.If your biz plan depends on you being suddenly discovered by some big shot, in all probability , it will fail 5.You are responsible for your own experience

Blinkx, a company started by Suranga Chandratillake and Kathy Rittweger is pitched a worthy competitor for Google Desktop. This combines the power of local words that are being used by the user and then highlight any new items on the net.Something on the lines of pubsub.com. With a lot of companies entering the desktop search area, what is expected out of longhorn which is to bridge the file system and the net in a seamless way?

Have you ever wondered whether you can capture all the world events in one singlepicture ? Well, you can go here to find one http://www.tenbyten.org have done. One image made up a 100 small images which capture the latest info from the world How do they do it : Every hour, 10x10 scans the RSS feeds of several leading international news sources, and performs an elaborate process of weighted linguistic analysis on the text contained in their top news stories.

Firefox , the browser which is increasingly finding its acceptance , has a Pubsub icon in it .. Whats Pubsub ? PubSub is a matching service that instantly notifies you when new content is created that matches your subscription. Using a proprietary Matching Engine, PubSub is able to read millions of data sources on your behalf and notify you instantly whenever a match is made http://pubsub.com online experience is becoming more pleasant