Limbo - Bid Low and Win !!
In India, where mobile population is reaching 160 million, I think there is definitely a scope for a entertainment service like this. I think there are companies in India which would want to give away goods for free for brand promotion.
Check this cool site which has become a craze in US
Limbo 41414
Welcome to Limbo 41414
We launched Limbo 41414 in October 2005 for one simple reason - to help people get more fun out of their cell phones.