There’s one product which was launched in 2001 and became a 3 billion grosser by 2004. This product entered and fought with one the most dominant player in the toy industry Mattel Inc ( Barbie) . MGA’s entertainment Inc.’s toy Bratz has ventured in to an area where a few have ventured and survived. Not only has it survived but has overthrown Barbie’s dominance in the toy industry. How did Bratz knock Barbie off is a great learning for any marketer .

Judy’s Book : What’s the word in your neighborhood? - Here’s a beautiful service. When broadband penetration reaches every home in India , ok atleast middleclass household, there will be someone who will build this app. Imagine this service coupled with the federated information management system where the contact information of the local businesses never becomes stale. Ok, that’s asking for too much to begin with…Atleast the copycat version also would do.

“Success is never final, and failure never fatal.”

Indian airlines are seeing a lot of activity these days. One of the gaps that needs to be filled is that of reverse auction…Why is there no reverse auction site aka priceline version in India ? Hmmm..Is it an implementation issue or is it too early for service providers to get the airlines to listen to the customers’s price point ? Or is there one already ?? Its too hard to keep up with zillions of sites popping by,,,May be there is one, but certainly it has not created a buzz till now…

Will Vinton studios : Another example of a company which believes that employees are entrepreneurial in nature and hence it is better to create a culture to hone it rather than stifle it. Via Jstrande: To attract the very best artists, and then to give them plenty of reasons to stay, Vinton has instituted programs and policies that are designed to show his support for the artists he hires. The Walkabout, for example, is a program that allows employees to take a 13-week paid hiatus, or Walkabout, that gives them the time and the freedom to work on their own projects.