A company started by 2 MBA friends which has been featured in the Inc Magazine in 2004 and 2005 does something interesting. It acts as an interface between energy traders and energy producers , which in most of the cases are plants run by private enterprises. Energy Producers install a product from Genscape which is helps the energy traders get real time energy generation and transmission. What’s unique about the company was they closed on the gap which was : to measure something that was not measured before and sell the measured information to customers.

“Few people travel here. There’s no real profit to be made from wandering through it, yet like this high country of the material world all around us, it has its own austere beauty that to some people make the hardships of traveling through it seem worthwhile.” - Pirsig

A job is only a short-term solution to a long-term problem. - Roberto Kiyosaki

Via Jeff Cornwall : A no nonsense approach to fail on paper. Its better to assess gaps and opportunities before impulsively jumping in to the business. The same opinion was voiced by Micheal E Gerber in his book E-Myth where he used the term technician’s seizure . It captures the situation where a person, a technician who is good at one skill thinks that he should start a business with out giving thought to various aspects of the business that go along with it

A company started by 2 MBA friends which has been featured in the Inc Magazine in 2004 and 2005 does something interesting. It acts as an interface between energy traders and energy producers , which in most of the cases are plants run by private enterprises. Energy Producers install a product from Genscape which is helps the energy traders get real time energy generation and transmission. What’s unique about the company was they closed on the gap which was : to measure something that was not measured before and sell the measured information to customers.