Standardize and you simplify lives;everyone learns the system only once. But don’t standardize too soon; you may be locked in to a primitive technology, or you may have introduced rules that turn out to be grossly inefficient, even error-inducing  – DONALD A. NORMAN

Design may be our top competitive edge - says Tom peters on the cover of the book. I have a list of design books that I need to devour. One of the them being Emotional Design - By Donald A. Norman. While wandering through the Gangaram’s , one of the largest book stores in the city, I stumbled upon this book and was immediately stimulated by the fact that it was written by Norman.

I am blogging this post on a weekend,but in noways does that it mean that I suffer from “Weekend Neurosis”, a syndrome which affects quite a few on the weekends. In this syndrome, an individual cannot handle the idleness that he is engulfed with during the weekends. The weekdays are more or less controlled by the external world, like the work place,etc..But weekends are the times when he has the time to actually do something he wants to do.

I am in to designing a modeling software in my current work. In relation to that, I had to review some concepts relating to Design of Experiments. This can be a potent concept while carrying out real life experiments in the lab. I just dont remember any of the experiments I did in my Under grad. May be they were just single run experiments and hence did not require a DOE as such.

Pyramid Profit model ? Is it possible in services industry ? A very basic service which is used as a fire wall and a profitable service at the higher levels of the pyramid. Ok, let me think out of software industry. In the entertainment industry, lets take Walt Disney. Each of the theme parks has so many levels of services that it caters to all strata of the society. It is difficult for any normal company to come up with the services like that of disney theme park to begin with.