Ice.com, the online jewelry merchant, now has three blogs that are driving an amazing amount of traffic and sales to its main site. “We get thousands of leads a week from our blogs,” CEO Shmuel Gniwisch told me today. Clearly marketing vehicles, these blogs stretch the definition. But given that its customers on average spend about $200 an order, that’s a pretty good business model. When will Indian markets become mature enough to realize the power of blogs as a medium for marketing.

I was reading an article when I came across a term called Osborne Effect. Eager to check its source, got this piece of info from a wiki : Osborne Effect was a common slang term in Silicon Valley in the 1980s. It referred to a marketing blunder at Osborne Computer Corporation which might have contributed to that company’s bankruptcy in 1983. In 1983, the inventor Adam Osborne preannounced his next-generation PC before it was even built, saying that it would outperform the current model.

Occam’s Razor :This principle thought up a long time ago by William Occam while shaving(!) states that the shortest hypothesis, or solution to a problem, should be the one we should prefer (over longer more complicated ones). This is one of the fundamental tenet’s of the way western science works and has received much debate and controversy. Which means always the smallest, simplistic equations explains the phenomenon in the best possible way.

A Splendid Quote by Marc Pincus about the current valley status: ‘‘I’d say we’re happy the boom busted, that the majority of M.B.A. carpetbaggers went B2B and B2C’’ – back, that is, to banking and consulting. ‘‘We’re now left with real entrepreneurs who will continue to make bold bets, sometimes right and more often wrong, having a ton of fun in the process – especially when they’re right.’’

Independent:. My friend referred me to this article which talked about 2 IIT Alums along with a porn baron and her husband who are slated to become dollar billionaires.The four are the business brains that took the age-old game, once the preserve of card sharks in smoke-filled backroom bars, on to the internet and in to the homes of millions of people around the world.Companies like PartyGaming have brought the glamorous image of poker - a macho game of nerve, wit, tactics and luck - to millions of ordinary punters.