Making and marketing something remarkable means asking new questions — and trying new practices. Here are 10 suggestions by Seth Godin 1. Differentiate your customers. Find the group that’s most profitable. Find the group that’s most likely to influence other customers. Figure out how to develop for, advertise to, or reward either group. Ignore the rest. Cater to the customers you would choose if you could choose your customers. 2. If you could pick one underserved niche to target (and to dominate), what would it be?

Cow # 3: Jingle Jingle Jingle Who decides whether an idea is dumb or mind boggling..Actually it doesn’t matter what others think of it, if you think there is an opportunity in following up the idea, go ahead. Look at Scott Schaible: Scott Schaible’s wife is a light sleeper. So light that the jingling dog tags around his dog’s neck woke her up. Rather than getting rid of the dog (bad idea) or using duct tape (for the collar, not the dog!

When the outsourcing biz began to make waves in India, it was more or less argued that all said and done, only low level manual jobs will be outsourced to India. Look what’s new : Most of the Indian firms are doing high tech product design and development and let some other US clients slap their brand and market wherever they want. This is I guess what we call moving up the value chain.

VisiCalc was the first commercially successful spreadsheet application in 1979. The developers behind this app were Dan Bricklin and Bob Frankston. How did all start: Like most of the successful products, the idea behind the product was the result of human frustation.The story is that Dan Bricklin was preparing a spread sheet analysis for a Harvard Business School “case study” report and had two alternatives: 1) do it by hand or 2) use a clumsy time-sharing mainframe program.

Here’s a new service which serves as an auction site…How are they even thinking of competing with ebay ? Jittery , upfront looks like (ebay-listing fees) + open communication between buyers and sellers + intelligent software facilitating market research(similar to amazon book recomm) + use of blogs to list items and quotes . It’s in beta..Watch out for this firm, for it will give a pulse on whether the market is ready to accept services which link blogs and auction.