Given that there is an abundance of ideas, products, resources, technologies, experts etc. in today’s world, it is not surprising that only the best get noticed. There is a LARGE gap in the premium commanded between the best and others. Seth Godin makes an argument that in order to get noticed in this overcrowded world, nothing short of “best” works. What’s “best” is decided by the micro market you are intending to serve?

A tea staller in Delhi, Laxman Rao has written 24 novels, moonlighting. At the age of 62, he is doing M.A in Literature ! Truly inspirational. [youtube https://www.youtube.com/watch?v=3zm8lWQLqUs?rel=0]

[youtube https://www.youtube.com/watch?v=VADudzQGvU8?rel=0]

[youtube https://www.youtube.com/watch?v=duC4PDOBFwU?rel=0]

I guess at least a few people do entertain the following thought at some point in their lives : I want to work like crazy, earn enough money until I am X years old and then take all the hard earned money and retire in a peaceful place for the rest of the life. The value of X is something that is variable in the above statement. For some it is late 50’s.