Till date, I must confess that I have never read a “marketing” paper. So, when one of my friends wanted my comments on a paper that is published in JMR, June 2014, titled “Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data”, I thought I might encounter a lot of marketing jargon and might be put off. Thankfully there is lot less of it in the paper. The paper is very interesting as it uses Google trends as a proxy for consumer pre-purchase interest.

Stumbled on to a paper titled, “Deliberate practice: Is that all it takes to become an expert?” that takes a hard look at the much talked about and written about principle of deliberate practice. Indeed there has a been cottage industry of books/ blogs/ articles that seem to propagate that “only practice matters and nothing else”. The paper does some number crunching and concludes that the whole idea might be a fancy thing just caught on.

The paper titled, Temporal Aggregation of GARCH processes, by Drost and Njiman is a classic paper that introduces three forms of GARCH processes: Strong form of GARCH, Semi-strong form of GARCH and Weak form of GARCH. Only the Weak form of GARCH is appropriate for connecting volatility estimates and parameters of models built at various frequencies. In most of the literature on volatility estimation from high frequency data, the authors assume Weak form of GARCH.

Link to book summary Takeaway : Most of the phenomena in our world are periodic in nature. Yet, econometric courses at undergraduate / graduate level inevitably start from the time domain instead of frequency domain. This book is a great introduction for some one looking to get an overview of frequency domain analysis. All the principles are explained from a regression standpoint in the initial chapters. Discrete Fourier Transforms are gradually introduced to connect various ideas.

[youtube https://www.youtube.com/watch?v=LvfEgQ6pPdE?rel=0]